Large & Detailed Product Catalogue
Jewellery products can have numerous variations across metal type, purity, carat, gemstones, and product specifications. The catalogue needed to remain organized and easy for trade customers to navigate.
AG MountsB2B E-Commerce Platform for Jewellery Trade Professionals
AG Mounts is a B2B e-commerce platform built for jewellery trade professionals, giving approved retailers a dedicated online environment to browse and purchase wholesale jewellery, jewellery mounts, diamonds, and coloured gemstones.
- Platform
- Web App
- Industry
- Jewellery / B2B E-Commerce
- Duration
- 6 months
- Team
- 3
Overview
Wholesale jewellery businesses need more than a standard online store. Retailers need detailed product information, trade-specific pricing, easy product discovery, account management, and a smooth ordering process.
Managing a large jewellery catalogue also becomes more complex when products have different metal types, carats, gemstones, and other specifications.
We helped develop AG Mounts as a specialized B2B e-commerce platform for the jewellery trade, bringing product discovery, trade accounts, wholesale ordering, product management, and bespoke jewellery enquiries into one connected online experience.
The platform combines a structured jewellery catalogue, advanced product discovery, detailed product specifications, trade customer accounts, wholesale purchasing, and responsive design.
Challenges
Difficult Product Discovery
Retailers needed a simple way to search, browse, filter, and compare jewellery products while still being able to access detailed product information.
B2B Buying Requirements
Unlike a standard consumer e-commerce store, the platform needed to support trade registration, account access, trade-specific pricing, wholesale ordering, and order management.
Premium Product Presentation
High-value jewellery requires a clean and premium digital presentation. Product imagery and specifications needed to remain clear across desktop and mobile devices.
Bespoke Jewellery Enquiries
Alongside standard products, the business also needed to support enquiries for bespoke jewellery manufacturing and specialized customer requirements.
Our Approach
Step 1
The platform uses a structured catalogue that organizes products into clear categories and collections, making it easier for retailers to find relevant products.
Step 2
Product pages bring together imagery, specifications, metal options, gemstone information, and other important product details so customers can evaluate products before ordering.
Step 3
The experience was also designed specifically for approved trade customers, with trade registration, account access, trade pricing, and wholesale ordering workflows.
Step 4
A responsive interface ensures the catalogue remains accessible across devices, while the underlying structure provides a scalable foundation for a growing jewellery catalogue.
The Experience We Created
Features & Functionality
Structured Jewellery Catalogue
The platform organizes engagement rings, wedding bands, bracelets, necklaces, chains, earrings, pendants, jewellery mounts, diamonds, and coloured gemstones into clear categories and collections.
Product Discovery
Customers can browse categories, search products, and use filters to find relevant jewellery quickly. Detailed product pages provide the information needed to evaluate products before placing an order.
Detailed Jewellery Specifications
Products include important specifications such as metal type and purity, gold and platinum options, natural and laboratory-grown diamonds, and coloured gemstone details.
Trade Accounts & Wholesale Ordering
The platform supports trade registration, customer login, trade-specific pricing, account management, order management, and secure checkout for wholesale customers.
Bespoke Manufacturing Enquiries
Trade customers can submit bespoke jewellery requirements and communicate their needs for specialized or custom manufacturing.
Catalogue & Customer Administration
The administration side provides centralized management for products, categories, product information, trade customers, wholesale accounts, and orders.
Business Impact
Before and After
Product catalogue
- Earlier Workflow
- Large range with complex variations
- After
- Structured digital catalogue
Product discovery
- Earlier Workflow
- Manual browsing
- After
- Search, categories & filtering
Product information
- Earlier Workflow
- Product details across different formats
- After
- Centralized product specifications
Wholesale purchasing
- Earlier Workflow
- Traditional trade ordering process
- After
- Online B2B ordering
Customer management
- Earlier Workflow
- Separate trade customer records
- After
- Centralized trade accounts
Product presentation
- Earlier Workflow
- Traditional product presentation
- After
- Premium responsive experience
Bespoke enquiries
- Earlier Workflow
- Separate enquiry process
- After
- Integrated bespoke enquiry workflow
Catalogue management
- Earlier Workflow
- Complex product administration
- After
- Centralized catalogue management
Tech Stack
Category
Technologies
Web
Next.js
Backend
PythonDjango
Database
PostgreSQL
Looking to Build a Similar Solution?
Building a B2B e-commerce platform for jewellery, wholesale products, or another specialized industry?
Whether you need trade-specific e-commerce, complex product catalogues, customer accounts, wholesale ordering, product filters, custom enquiry workflows, or a scalable commerce platform, we can help turn your business requirements into a connected digital solution.