Jean Scene’s E-Commerce Revamp with Magento 2

Jean Scene’s E-Commerce Revamp with Magento 2 banner
Client
Jean Scene
Industry
E-Commerce
Service
E-Commerce
Team Setup
3 Developer + 1 Researcher
Timeline
Ongoing 3+ Year
Typography
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Introduction

Jean Scene, a popular online retailer for jeans and apparel, approached us with the need to overhaul their outdated, slow, and unreliable e-commerce platform. Their previous store was built using a custom PHP solution, which no longer met the demands of modern e-commerce standards. The challenge was clear: improve performance, enhance user experience, and update the design while maintaining their large customer base and product catalog.

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The Challenges

Slow Loading Times:

Pages took too long to load, negatively affecting user experience and increasing bounce rates.

Outdated Design:

The old-fashioned look and feel were unappealing to modern shoppers.

Low Conversion Rates:

The site’s user interface was difficult to navigate, leading to fewer purchases.

Customer Complaints:

Frequent reliability issues resulted in multiple complaints, eroding customer trust.

Technologies
Front End
HTML/CSS
Back End
Magento
Platform
Web
Other Tools
Slack
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The Solution

Magento 2 Migration:

Migrated all existing customer and product data from the outdated PHP system into Magento 2, ensuring a smooth transition for the client.

Custom Magento Theme Development:

Transformed client-provided PSDs into a fully responsive Magento theme using Bootstrap, ensuring a modern and visually stunning design.

Custom Extensions:

Developed bespoke extensions to enhance the site’s functionality and meet Jean Scene’s specific business needs.

W3C Validation and Pixel-Perfect Design:

Ensured that every page was W3C compliant, delivering a pixel-perfect, cross-browser-compatible experience for users.

Optimized Performance:

Optimized the entire site, reducing loading times to less than 1 second, and achieving a Google PageSpeed score of over 90+.

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The Impact

Faster Loading Times:

The website now loads in under 1 second, drastically improving the user experience and reducing bounce rates.

Enhanced User Interface:

The modern, intuitive design significantly boosted customer engagement and satisfaction.

Increased Sales:

A higher conversion rate was achieved due to improved navigation, performance, and design.

Reduced Customer Complaints:

Customer issues related to site reliability dropped by 99%, restoring trust in the brand.

Cross-Device and Browser Compatibility:

The site is fully compatible with all modern browsers and devices, ensuring a seamless shopping experience for all users.

In conclusion, Our collaboration with Jean Scene resulted in the successful transformation of their e-commerce platform. The migration to Magento 2, paired with a modern, responsive design and optimized performance, enabled Jean Scene to provide a superior online shopping experience. With faster load times, a higher conversion rate, and vastly improved customer satisfaction, the new Jean Scene website is a perfect example of how strategic development can enhance business outcomes.

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